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Attention pun intended — SPAR with Sparklys Hard Seltzer

January 15, 2022

We are proud to announce that Sparklys Hard Seltzer has officially been added to the Spar product range. And why you don’t necessarily have to save to get your money's worth at Spar.

With the rising demand for hard seltzer, the supermarket chain Spar Switzerland has now also upgraded its offerings. We are delighted that they have chosen Sparklys and are supporting Swiss brands domestically. In the coming weeks, it will become clear which branches will soon allow Spar customers to enjoy the select pleasure of Sparklys. Across Switzerland, our hard seltzer can be expected in the thirty largest locations (with an upward trend). Spar, originally a Dutch company, is the world's largest association of independent retailers who form a common retail chain through franchising. Spar Holding AG, based in Gossau, acquired the licenses for nationwide retail in 1989. Since then, it has been responsible for the Spar supermarkets as we know them. In Switzerland, Spar offers—then as now—one of the widest ranges of beverages in the country; this applies not just to alcohol. By including Sparklys Hard Seltzer, the wholesaler is once again in tune with the zeitgeist—all modesty aside. We see our hard seltzer cans as an optimal addition to the shelves; visually, in terms of taste, and contemporarily. In all seriousness! A hard seltzer would have been on the agenda anyway—we are glad that Spar chose Sparklys.

Discover Sparklys Hard Seltzer soon during your next shopping trip at Spar, right here in our shop, or find out which of the following retailers carry us otherwise.

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