Hard seltzer has proven itself as a summery alcoholic refreshment. Regarding the ski season, we certainly see potential for the winter. We can hardly wait to see the first party animals with a hard seltzer in their hands and ski boots on their feet fooling around to Schlager music and classic rock; the kind of music that only becomes tolerable after the second or third drink. Alcohol and sports are always problematic, but they aren't combined as enthusiastically in any other discipline as they are in snow sports. The emphasis in après-ski is on "après," meaning afterwards, which obviously leads to misunderstandings for many. As a responsible company consisting of passionate athletes who enjoy a drink now and then, we expressly advise against excessive consumption—especially if you intend to hit the slopes again. It’s best to wait until you’re in the valley, when all that's left is to wobble home on icy roads. Though even that can end unpleasantly; one can only hope that our tax dollars are well spent and the sidewalks are professionally salted... It is said that the more you have had to drink, the softer you land in a fall—however, that is not a recommendation. We want to advocate for the conscientious consumption of alcohol, but we aren't going to tell anyone what to do. We prefer to let arguments speak for themselves: surely it is better to fall on your face after a day of skiing (with exhausted muscles) and a buzz than to have a collision at a hundred miles an hour while drunk on perfectly groomed slopes. If you can’t control yourself, that’s your own fault—but if you endanger others, you’re an asshole. Let’s leave the acrobatics to the (hopefully) sober riders in the fun park and avoid involuntary moves that are rarely elegant and often end in the hospital. Using youthful technical terminology borrowed from English: flips, spins, grabs, faceplants, and scorpions—don’t try this at home (or at all).
Do you run an après-ski bar and want to serve your guests hard seltzer? Then feel free to contact us.
Or are you the type of mountain guest who brings their own drinks up the mountain? You can find Sparklys here in the shop.
